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The first meeting with this client wasn't about software. It was about a filing cabinet.That's a slight exaggeration, bu...
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Ask most people why Nigerian startups fail and you'll get the same three answers on repeat: funding dried up, the market...
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Startups don't usually fail because of one catastrophic mistake. They fail slowly, from decisions that seemed reasonable...
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The email that costs a business the most money rarely looks like an attack. It looks like your accountant asking for an...
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We've sat across the table from a founder who'd been "almost ready to launch" for fourteen months. Fourteen months of ad...
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You've felt this before, even if you've never named it. You land on a website — maybe you're comparing a few vendors, ma...
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Somebody messages us almost every month with a version of the same question. They're in their late twenties or early thi...
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Picture a six-person consulting firm in Port Harcourt. This is a composite of patterns we recognise, not a specific clie...
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Most people assume a website fails because it looked bad, or because the business behind it failed. Neither of those is...
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