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Your accountant gets a WhatsApp message from the managing director. It’s urgent. A supplier is waiting, the MD is suppo...
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Pick any three things your business has put out in the last month. An invoice, a flyer, a WhatsApp status graphic, a pos...
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The question in the title is the wrong one. We’ll answer it anyway, because it’s the one business owners actually ask, b...
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Before you read any further, do this. Open your business website on your phone, fill in the contact form with a test mes...
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If you're a founder and someone on your team has brought up this question, here's the short version before we get into...
Read More →Every few months, someone asks us a version of this question with a slightly nervous edge to it — usually a developer, s...
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There is a dangerous moment in building a startup when things start working.Customers are signing up. People are talking...
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A client asked us last year, almost as an afterthought at the end of a project call, whether their new website "needed t...
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Here's a sentence we've seen on more Nigerian business websites than we can count: "We are a dynamic and innovative comp...
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