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Every few months, someone asks us a version of this question with a slightly nervous edge to it — usually a developer, s...
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There is a dangerous moment in building a startup when things start working.Customers are signing up. People are talking...
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A client asked us last year, almost as an afterthought at the end of a project call, whether their new website "needed t...
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Here's a sentence we've seen on more Nigerian business websites than we can count: "We are a dynamic and innovative comp...
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The first meeting with this client wasn't about software. It was about a filing cabinet.That's a slight exaggeration, bu...
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Ask most people why Nigerian startups fail and you'll get the same three answers on repeat: funding dried up, the market...
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Startups don't usually fail because of one catastrophic mistake. They fail slowly, from decisions that seemed reasonable...
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The email that costs a business the most money rarely looks like an attack. It looks like your accountant asking for an...
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We've sat across the table from a founder who'd been "almost ready to launch" for fourteen months. Fourteen months of ad...
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