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The email that costs a business the most money rarely looks like an attack. It looks like your accountant asking for an...
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We've sat across the table from a founder who'd been "almost ready to launch" for fourteen months. Fourteen months of ad...
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You've felt this before, even if you've never named it. You land on a website — maybe you're comparing a few vendors, ma...
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Somebody messages us almost every month with a version of the same question. They're in their late twenties or early thi...
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This question comes up constantly, and it usually arrives already loaded with the wrong framing. People ask it like they...
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Most people assume a website fails because it looked bad, or because the business behind it failed. Neither of those is...
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Here's what nobody tells you about fake websites: they don't look fake.That's the part people get wrong going in. Most o...
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A founder we worked with last year had a title problem before he had a hiring problem. His lead developer — a genuinely...
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In the first three parts of this series, we followed the paperwork a Nigerian business needs as it grows: protecting rel...
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